14 Step Marketing Plan for Selling in a Tough Market

  1. Market Study allows accurate pricing for positioning and considered "critical". Staging ideas for adding appeal.
  2. For Sale, Directional, and Name Ryder signs
  3. Comment Cards, Color Flyers, or prepared House Book for showings. Neighborhood Flyers Option.
  4. MLS - It's the main tool for getting your property seen, and it's how the national websites "pick up" your home's listing.
  5. Substantial Web Presences (on tens or hundreds of websites) Featured Listing Status to directed webs.  24-7 Virtual Tour or Slide Show.
  6. Featured Status in e-marketing vehicles ie. - publications, calendar, contact email campaigns, print, public groups and forums, etc..
  7. Open House (not something every Seller will want)
  8. Email / Fax / Voice updates and notifications to direct attention to the property  (a never ending campaign)
  9. Track and Schedule Showings Professionally / Request and Collect Feedback for Seller as provided.
  10. Specific Targeted Marketing - may be used for unusual properties or properties with unique feature..
  11. Regular Seller Updates (emailed weekly unless less frequency is wanted). Regular phone / personal contact updates.
  12. Realtor Tour - formal "Property Caravans" sponsored by the local MLS  (not for the feint of heart). Important step - IMO
  13. Social Network - including Youtube, Twitter, FaceBook, Buzz, MySpace, Craigslist, Community Forums, etc when appropriate..
  14. Creative Marketing Shared - Seller and Broker brainstorm session for fine tuning.

Contact Archer Today - Request your no obligation personal consultation on effectively marketing and SELLING your New Mexico property.

Use the Market Trend / Don't Fight It!

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